Dyfed-Powys Police To Launch All Wales Fatal 5 Campaign
On Tuesday 19 January 2021, Police and Crime Commissioner for Dyfed Powys, Dafydd Llywelyn, will hold a virtual community engagement day, specifically focusing on road safety and the launch of an All Wales Fatal 5 campaign.
Dyfed-Powys Police will lead on the campaign, which focuses on five significant factors in fatal and serious injury collisions: drink/drug driving; speed; not wearing a seatbelt; using a mobile phone; and careless driving.
The campaign will be launched by Dafydd Llywelyn, during his first Commissioner in Conversation live Facebook broadcast of the year. He will be joined by ACC Mark Travis from South Wales Police - Strategic Lead for Roads Policing in Wales, and Teresa Ciano - GoSafe Partnership Manager.
The campaign aims to raise awareness of the Fatal 5 to the general public by educating drivers, enforcing compliance of road traffic regulations, drawing media attention to the subject and contributing to a reduction in the number of people killed or seriously injured on our roads.
By complying with the Fatal 5, road users can contribute to safer roads and communities across Wales and help to reduce the burden currently facing the NHS and the Emergency Services.
Police and Crime Commissioner, Dafydd Llywelyn said, “In 2019, 1,193 people were killed or seriously injured in collisions on the road network in Wales - this is a casualty rate that should not be accepted and I am committed to ensuring we identify ways of reducing these statistics and the associated terrible human cost. I am determined to work with colleagues from all four Police Forces in Wales as well as key partners such as GoSafe to achieve a correct blend of education, enforcement, and campaigns to make our roads safer.
“I’m looking forward to the launch during my virtual Community Engagement Day on road safety. The Fatal 5 can all lead to devastating consequences; not only on those involved in collisions, but also on the wider circle of family and friends. I hope that through campaigns such as the Fatal 5, we can work together to raise awareness of key issues and ensure our roads become safer”.
GoSafe Partnership Manager Teresa Ciano said, “In collaboration with our partners including the Fire and Rescue Services and Local Authorities we run various campaigns throughout the year raising awareness of how all road users can play their part in making roads in Wales safer if they do the little, important things, to reduce risk.
“By engaging with road users at events, promoting these core safety messages over social media and in advertising campaigns and through joint operations with our various partners and colleagues, the Fatal 5 is never far from the core of what we do.
“GoSafe’s strategic aim is to make Welsh roads safer and to reduce injuries and fatalities on the roads of Wales. By supporting the Fatal 5 campaign, and raising awareness of how a change in behaviour and attitude can lead to a safer journey for all road users, our aim is to encourage more motorists, of all ages, to make safer choices and help make our roads safer for everyone.”
Strategic Lead for Roads Policing in Wales, ACC Mark Travis of South Wales Police said, “I am committed to improving road safety and promoting safer driving not only within my Force area in South Wales, but also on a national level across Wales and beyond, and I encourage people to get involved in the Fatal 5 campaign to help promote the key messages.
“Each one of the Fatal 5 has the potential to be a contributory factor in people being killed or seriously injured. Importantly, these are also behaviours that road users can be directly responsible for and control.”
“Keeping people safe on our roads is an issue that everyone can be involved in. Individuals, families, friends and communities all have a role to play in helping to promote safer driving and I hope people will support the campaign and work with us to promote the key messages within local communities.
“It is only by working together that we can promote safer driving in Wales, improve road safety and ultimately, help save lives.”
During his virtual Community Engagement Day, PCC Dafydd Llywelyn will also meet with community representatives in Powys to discuss road safety matters before launching the Fatal 5 campaign at 5:30pm on the Office of Dyfed-Powys Police and Crime Commissioner’s Facebook page – www.facebook.com/DPOPCC